This post shares a heartfelt reflection on the importance of nurturing connections and revisiting passions, inspired by personal stories involving mentors and collaborators. It emphasizes how networks, or "matrices," hold incredible potential when properly nurtured and showcases the transformative power of collaboration, clarity, and rekindling old ambitions. The post also highlights tools and resources for building meaningful communities
How Cash and Paid Ads Fail This
One Evergreen Human Tendancy!
How Cash and Paid Ads Fail This
One Evergreen Human Tendancy!
by Merlin Covlin
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This is where cash and paid ads consistently fail. They focus on grabbing attention, throwing dollars at impressions, clicks, and leads, but they neglect the most fundamental aspect of human nature: we want to feel seen, valued, and understood.
When you rely solely on paid ads, you're interrupting people’s lives. You’re forcing your way into their day, trying to convince them to care in a fleeting moment. But here’s the thing—humans don’t act because you interrupted them; they act because they feel something. They act because they’re compelled by something deeper than a flashy ad or a perfectly crafted headline.
Paid ads may buy attention, but they rarely build connection.
And that’s where they fall short. Sure, you might get a spike in traffic, but what happens when the budget runs out? Where’s the loyalty? The relationship? The long-term growth?
Human nature leans toward connection. People want to do business with those they trust, those who give before they ask. Humans are wired to reciprocate. So when you lead with value—without the immediate ask—you’re tapping into this evergreen tendency.
Imagine you’re at a party. Would you rather have someone shove a business card in your hand and demand your attention? Or would you rather engage with someone who takes the time to listen, offer helpful advice, and build a real connection? The same principle applies in business.
Paid ads can’t tap into this core human element of reciprocity. They are transactional by nature, and because of that, they often fail to create real, lasting results. Sure, they’ll bring in traffic, but how much of that traffic is truly invested in your brand? How many of those clicks are driven by curiosity or distraction, rather than genuine connection?
On the other hand, when you give real value upfront, without asking for anything in return, you’re aligning with human nature. People can’t help themselves; they want to reciprocate. This taps into a fundamental principle: when people feel they’ve been given something valuable, they naturally feel compelled to return the favor.
This is why the approach I’m advocating isn’t just about getting more traffic—it’s about creating something that taps into human nature in a way that paid ads never could. Instead of throwing money at clicks, you’re creating a system that keeps people coming back, engaging, and becoming advocates for your business. You’re building a movement, not just running a campaign.
The best part? You can start today. That 100% incentive I mentioned earlier—the entrepreneurial courses waiting for you at social.merjmatrix.com—will teach you how to harness these principles in a way that grows your traffic organically, by building value, not just buying attention.
So, what’s it going to be? Are you going to keep feeding the machine of paid ads, chasing quick wins that evaporate as fast as your budget? Or will you take the time to plant the seeds that grow into something far more sustainable—something that aligns with the way humans actually make decisions?
The choice is clear: Stop paying for traffic. Start growing it by tapping into what people truly value. And if you’re ready to make that shift, go ahead—grab those entrepreneurial courses and watch your business transform from a transactional hustle into a value-driven ecosystem.
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by Merlin Covlin
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"The Matrix of Life: How Nurturing Connections and Passions Transforms Your Future"
by Merlin Covlin
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Are Affiliate Marketers Missing This Key to Success
Discover how affiliate marketers can overcome the common struggle of making money by leveraging joint ventures as a powerful strategy. Learn why paid ads and quick-fix solutions often fall short and how building authentic connections can create lasting growth. Uncover actionable insights and timeless principles to transform your affiliate marketing game.